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Home > Chemicals Paints & Coatings >  CompetitiveWatch: Sherwin-Williams

CompetitiveWatch: Sherwin-Williams



 

This strategic assessment of Sherwin-Williams, one of the world’s leading paints and coatings companies, provides significant competitor information, analysis, and insight critical to the development and implementation of effective marketing and R&D programs. The new report from Venture Planning Group presents a comprehensive analysis of the company’s performance, capabilities, goals and strategies in the global paints and coatings market.

SECTION I: EXECUTIVE SUMMARY
 - A 3-5 page synopsis of key sections.

SECTION II: BUSINESS ORGANIZATION
 - History of the company’s paint and coatings business evolution, which is important 
   to understanding the corporate culture, management mentality and strategies.
 - Recent acquisitions, divestitures and major organizational changes.
 - Current organizational structure.

SECTION III: SENIOR MANAGEMENT
 - Names, titles and background of key executives.

SECTION IV: FACILITIES AND EMPLOYEES
 - Administrative, manufacturing and R&D facilities in the U.S. and abroad.
 - Manufacturing practices.
 - New plants under construction.
 - The U.S. and international work force size and distribution.

SECTION V: TECHNOLOGICAL KNOW-HOW
 - Internally developed and acquired paint and coatings and related capabilities.
 - Proprietary technologies and patent litigation.

SECTION VI: PRODUCT PORTFOLIO
 - Review of major product lines.
 - Applications, advantages and weaknesses of leading products.

SECTION VII: MARKETING TACTICS
 - Promotional tactics.
 - Distribution approaches.
 - Product service and support.
 - Customer relations.

SECTION VIII: FINANCIAL ANALYSIS
 - Estimated sales by division, geographic region and product line. .
 - Five-year sales and operating profit performance.

SECTION IX: R&D EXPENDITURES AND MAJOR PROGRAMS
 - Estimated R&D budget.
 - Research facilities and staff.
 - New technologies, products and applications in development.

SECTION X: COLLABORATIVE ARRANGEMENTS
 - Joint ventures, distribution, O.E.M. and licensing partners, both industrial and academic.
 - Terms of collaborative agreements and specific products involved.

SECTION XI: STRATEGIC DIRECTION
 - Specific business, new product development and marketing strategies.
 - Strengths and weaknesses, e.g., managerial, organizational, marketing and product 
   development.
 - Anticipated acquisitions, joint ventures and divestitures.

Contains 37 pages and 5 tables



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