A strategic assessment of Novartis, one of the world’s leading animal health companies, provides significant competitor information, analysis, and insight critical to the development and implementation of effective marketing and R&D programs. The report presents a comprehensive analysis of Novartis performance, capabilities, goals and strategies in the global animal health market. Table of Contents Executive Summary
Business Organization
Senior Management
Facilities and Employees
Technological Know-how
Product Portfolio
Marketing Tactics
Sales and Profit Growth
R&D Expenditures and Major Programs
Collaborative Arrangements
Strategic Direction List of Tables Novartis Sales and Operating Profit Growth
Novartis Sales by Business Segment
Novartis Sales Growth by Business Segment
Novartis Operating Profit by Business Segment
Novartis Operating Profit Growth by Business Segment
Novartis Sales by Country
Novartis Sales Growth by Country
Novartis Sales by Therapeutic Category
Novartis Sales Growth by Therapeutic Category
Novartis Sales of Top 20 Drugs
Novartis Sales Growth by Major Drug Contains 140 pages and 11 tables
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