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Home > Medical Devices Diagnostic Imaging >  World's Leading Diagnostic Imaging Companies: Strategic Directions, Marketing Tactics, Technological Know-How

World's Leading Diagnostic Imaging Companies: Strategic Directions, Marketing Tactics, Technological Know-How



 

The companies analyzed in this report include Aloka, Analogic, Esaote, GE, Hitachi, Hologic, Philips, Shimadzu, Siemens, and Toshiba.  The report presents insightful strategic assessments, including:

• Business, new product development, and marketing strategies.

• Anticipated acquisitions, joint ventures, and divestitures.

• The U.S. and international sales force size in major geographic regions.

• Selling options, including rental plans, leasing and others.

Promotional tactics, e.g., pricing, discounts, advertising, trade shows, seminars, product literature, newsletters, etc.

• System service and support.

• Internally developed and acquired diagnostic imaging and related technologies, including X-ray, ultrasound, MRI, CT, nuclear  medicine, PET, PACS, and others.

Contains 151 pages



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