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Home > In Vitro Diagnostics > Strategic Planning >  Leading Diagnostics Companies Marketing Tactics

Leading Diagnostics Companies Marketing Tactics
 

For each company, the analysis presents:
  • The U.S. and international sales force.
  • Distribution approaches for centralized and decentralized testing markets.
  • Healthcare system programs.
  • The companies analyzed in the report: Abbott, Bayer Diabetes, Beckman Coulter, Becton Dickinson, bioMerieux, Bio-Rad, J&J, Roche, Siemens, and Sysmex.

Contains 75 pages



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