Paints and Coatings Market Require New Strategies to Cope with Competitive Pressures and Maturity
The Brazilian paints and coatings market is experiencing significant shifts in market dynamics due to intensifying competition, increasing price of raw materials, and escalating environmental concerns. Reacting to this market scenario, participants are working toward enhancing their competitive positions, lines, and sustainability. "The need to increase competitive muscle, comply with end users’ rising demands, and maintain margins despite price pressures is driving different paint makers in Brazil to reshape and revalidate their growth strategies," says the analyst of this research. "The economic downturn is also compelling them to rethink their core strategies and practices, focus on possible process and portfolio complementarities, and improve product quality and differentiation."
The market is highly influenced by the activities in end-user industries such as construction and automotive. Overall industry investments create multiplier benefits and aid the Brazilian paints and coating market. "For example, the construction and development of new oil and gas facilities, either onshore or offshore, create demand for new machinery, tug supply boats, and other solutions that consume paints and coatings in their final production process," notes the analyst. "Therefore, although not a direct source of revenue, these investments contribute to an increased consumption of paints and coatings products in Brazil."
The market is also striving to incorporate significant innovations to stand apart from the competition. Quality improvements, development of water-based products, and safety packaging are vital not only for product differentiation and diversification but also for solidifying new trends. Environment-friendly products are a direct outcome of these efforts. "Consumers have shown a high degree of acceptance and adoption, therefore, increasing sales revenues of new profit modules or product lines and ultimately, reinforcing the inclination for product innovation and differentiation," observes the analyst.