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Home > Food & Beverage Food & Drinks >  Clean Labeling - Consumer Perceptions and Implications for Food and Drink Manufacturers

Clean Labeling - Consumer Perceptions and Implications for Food and Drink Manufacturers



 

This report, based on primary research conducted between August and December 2010, is now being made available to purchase for the first time.

The demand for clean labeling is one of the biggest trends affecting the food and drink sector. With consumer interest in “natural” products running very high the desire for simpler, healthier products continues to build momentum.

However, consumer perceptions of what constitutes a natural ingredient and consumer interest in this topic varies widely and significantly differs depending on consumer grouping and geographic location, and so different manufacturer’s interpretations of the clean label trend have also varied dramatically. Furthermore, the defining of natural and the regulatory position of such claims is a complex area that requires up-to-date understanding.

The following are some of the issues that this report addresses:
  • What does clean labeling or natural ingredients mean to different consumer groups in Europe and the US and how important is it (i.e. among parents buying for children, among older consumers, among younger adults etc.)?
  • How do consumer perceptions and attitudes differ among the key countries of Europe and in the US?
  • What are the strategies of key manufacturers and ingredients suppliers in relation to this dynamic topic?


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