In the major markets, more consumers are looking to buy food and drinks products comprised of ingredients that they perceive to be healthy. For many consumers, food and drinks made with natural ingredients fall into this category, with artificial ingredients being perceived as inherently unnatural and unhealthy. This report analyzes the ways manufacturers have been responding to the consumer drivers of naturalness and health. These include using natural ingredient formulations which offer benefits of nutritionally rich, quality calories. It examines leading and newly emerging ingredients in each of the major food and drink categories, identifies developing trends within these categories and gives examples of recent product launches. Also included, are findings from an exclusive international survey of industry executives. Business Insights. Contains 146 pages and 62 tables/figures
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