R&D is a key driver of sales growth in the consumer products industry, but returns from investments in R&D and innovation have been falling. This report provides a review and assessment of the strategic innovation options that consumer products companies should examine. It also covers the need to develop a coherent innovation strategy across categories and platforms, aligned with overall corporate strategy. Scope - Failings with current consumer products R&D approaches and how these are holding back innovation.
- Various types of innovation approaches and the keys to unlocking their potential.
- Open innovation and its potential benefits for the consumer products industry.
- Industry opinion survey and current thinking with respect to various innovation topics.
- Case studies of leading innovators.
Contains 123 pages and 28 tables/figures
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