A strategic assessment of IBM, one of the world’s leading Electronics companies, provides significant competitor information, analysis, and insight critical to the development and implementation of effective marketing and R&D programs. The report presents a comprehensive analysis of the company’s performance, capabilities, goals and strategies in the global Electronics market. Table of Contents Executive Summary
Business Organization
Senior Management
Facilities and Employees
Technological Know-how
Product Portfolio
Marketing Tactics
Sales and Profit Growth
R&D Expenditures and Major Programs
Collaborative Arrangements
Strategic Direction List of Tables IBM Sales and Operating Profit Growth
IBM Sales by Industry Segment
IBM Sales Growth by Industry Segment
IBM Operating Profit and Margins by Industry Segment
IBM Profit Growth by Industry Segment
IBM Sales by Geographic Region
IBM Sales by Geographic Region Contains 80 pages and 7 tables
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