Innovations in Mood and Mind Health Food and Drinks: Growth Opportunities, Effective Product Strategies and Evolution in NPD

This report analyzes significant trends in the mood and mind health food and drinks sector, as increasingly more consumers show interest in purchasing products to suit or improve their mood, sharpen their mental abilities, and target their specific concerns. The strategies required to introduce existing products to potential target audiences, as well as retail and distribution opportunities are explores.

Scope

• Analysis of sales values and volumes for the functional food and drink market in Europe, the US and Asia Pacific.
• Evaluation of the drivers behind the changing functional food and drink market with a focus on moods/emotions and mental health.
• Coverage of 18 categories under the mood food/mental health heading, including soft drinks, baby food, ready meals, snacks and dairy.
• Country analysis showing the opportunities for companies prepared to invest in new product development in this embryonic new sector.
• Five case studies highlighting exciting and influential brands in the mood and mental health food and drink market.

Contains 105 pages and 29 tables/figures