The 2011 Leading Pharmaceutical Companies Marketing Tactics

Complete report $1,850.  Individual company assessments $250.

For each company, the analysis presents:

• Sales force in the U.S., Europe, Asia, and other geographic regions.
• Distribution strategies.
• Major promotional tactics.

         -   Abbott
         -   AstraZeneca
         -   Eli Lilly
         -   GlaxoSmithKline
         -   Johnson & Johnson
         -   Merck
         -   Novartis
         -   Pfizer
         -   Roche
         -   Sanofi-Aventis 

Contains 60 pages