A strategic assessment of Merial, one of the world’s leading animal health companies, provides significant competitor information, analysis, and insight critical to the development and implementation of effective marketing and R&D programs. The report presents a comprehensive analysis of the Merial’s performance, capabilities, goals and strategies in the global animal health market. Table of Contents Executive Summary
Business Organization
Senior Management
Facilities and Employees
Technological Know-how
Product Portfolio
Marketing Tactics
Sales and Profit Growth
R&D Expenditures and Major Programs
Collaborative Arrangements
Strategic Direction List of Tables Merial Sales and Operating Profit Growth
Merial Sales by Product Line
Merial Sales Growth by Product Line Contains 31 pages and 3 tables
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