The Mobile Insights market research subscription service provides critical analysis for the mobile and wireless needs of today’s highly mobile enterprise and includes the following:
Mobile Letter (weekly): Mobile Letter provides insights about hot mobile and wireless topics. Published weekly on Wednesdays and primarily written by J. Gerry Purdy, Ph.D., who is known for his insights beyond the news.
Mobile Index (weekly): The Mobile Index provides a sophisticated, proprietary algorithm for scoring the top products and services in each of 60+ mobile and wireless categories based on four variables: 1) technology innovation, 2) management strength, 3) market acceptance and 4) financial strength. The Mobile Index service gives enterprises more information than other rating services since it considers four important variables that are then combined in a proprietary algorithm to best estimate the product’s relative value compared to others in the same category.
Mobile Reports (monthly): Mobile Reports are written monthly about important topics in mobile and wireless that affect enterprise mobility. Each Mobile Report includes a list of the top 10 things that enterprises need to do to help enterprise IT leaders make better decisions about deployment of mobile and wireless products and services.
Each of the three service elements can be purchased separately. However, it is most cost effective to purchase these services together as part of the syndicated service. Ten hours of inquiry are included as part of the syndicated service.
Vendors will also find the Mobile Insights to be beneficial because it provides a sophisticated measure of their products and services, provides insights that are beyond the news and reports that assist enterprise IT leaders make better decisions about the deployment of mobile and wireless in their organization.
The service will also assist the financial industry including venture capital, investment banking, private equity and traditional banking better understand the key issues in mobile and wireless that are driving their financial decisions.
- Enterprise companies of all types
- Mobile/wireless network operators
- Associations and Technology Groups
- Corporate librarians for technology companies
- Mobile/wireless infrastructure, software and device vendors
- Financial industry including VC, investment banks, and private equity companies