Probiotics Success Strategies in Food and Drinks: Novel Applications, Future R&D and Consumer Engagement

The application of probiotics has extended to a wide range of delivery formats in food and drinks, which are marketed on multiple health-enhancing platforms. As the level of scientific knowledge about the use of foods offering health benefits increases, consumers will increasingly search out new products promising additional advantages beyond taste and convenience.

Scope

• Analysis of the emerging roles that probiotics are playing in health and disease treatment.
• Insights into the current marketing and formulation strategies of the leading probiotic products and brands.
• A review of legislation and litigation currently impacting the marketing of probiotic-based foods and beverages within the EU and US.
• Market forecasts for probiotic-based food and drinks for the US, EU countries and Japan.
• Detailed analysis of category-defining probiotic products, and the lessons that could be learned from their successes and failures.

Contains 101 pages and 24 tables/figures