Emerging market users have a distinct hierarchy of expectations from their devices, including durability, problem solving features, versatility, and connectivity. The next billion users will also require access to charging devices or solutions that overcome the lack of reliable electricity supplies in remote and rural areas.
Features and benefits
Analyzes the major device feature sets that will appeal to next billion users.
Studies companion charging devices, which will be critical in providing devices to the next billion.
At the most basic level, Ovum believes that the next billion need connectivity. Beyond affordability, there are several things that users in the next billion will expect from a device. These users will have a hierarchy of expectations of their mobile devices, beginning with durability, and rising to a truly connected mobile phone.
Your key questions answered
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