Consumers are highly aware of the need to look and smell good in a society which is dominated by Visual Culture. Indeed, consumers tend to feel happier and more confident if they like the way they smell. The marketplace is becoming increasingly saturated with fragrance products, and the added pressure of a recession presents a challenge to industry players--that this report seeks to tackle. The report covers France, Germany, Italy, Netherlands, Spain, Sweden, UK, US, Australia, Japan, South Korea, China, India, Brazil, Russia, UAE and Saudi Arabia. Scope - Detailed insights and analysis documenting the drivers and inhibitors within the fragrance market
- Analysis documenting the relative importance consumers place on appearance and data sizing the fragrance market.
- Strategic conclusions combined with actionable recommendations for all industry players seeking to fully capitalize on this segment.
Contains 115 pages and 89 tables/figures
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